Assignment for Automobile Industry
- The Indian automobile market has seen a large number of international brands and local brands competing for market share
- Indian brands start with a resource and image handicap
- Cogito was commissioned to do a study to understand two key competitors
- Cogito deployed an internationally proven proprietary tool Chess™ to undertake this study
- Cogito provided the clients with a complete understanding of the competitors mindset and approach to strategy
- Using this insight, Cogito was able to map and predict competitors moves
- This helped client to proactively undertake strategic initiatives to thwart the moves, resulting in substantial competitive advantage
Assignment for FMCG Industry
- A well-known FMCG MNC dominates its category with a 70% share
- Two major international players, leaders in their respective domains, have recently firmed up plans to enter India in a big way
- This would not only threaten the client’s dominating share, but also in the medium term, impact their operations more significantly
- Client wanted to understand the competitor’s India Entry Strategy and plan countermoves
- Cogito deployed its proprietary tool CHESS™
- to unravel the mindset of these companies
- to anticipate their moves
- plan counter moves to thwart the competition
- Cogito’s project uncovered several significant aspects of the competition which were unknown to the client and also uncovered their operating style and built a scenario on their plans in India
- This was followed by a Brainstorming and Gaming session was conducted with the entire Management Board of the company to arrive at countermoves
