Insights & Publications

ManMood 2014
Unearthing the mysteries of the Mind of the Indian Man

Hindi Magazine Study
The Changing Shades of the Indian Heartland Woman

From 'Off Season' to 'On Season
Inventing shopping occasions to drive footfalls during lean period

'Reel' Meets 'Real' Life:
Reflection of Indian Society through the Lens of Bollywood

Summer Proofing Herself:
How Women Beat the Heat

Maximising Profits and Being a Force for Social Good:
Combining Philanthropy with Company Objective of Revenue Generation

Brain Works:
The Science behind how Consumers Actually React to Advertising

Mobile Shop-a-holics:
Understanding Emerging Mobile Shopping Behaviors

Marque de Luxe:
An Analysis of Marketing Communication of Luxury Brands through the Lens of Luxury Magazines

New Realities 3.0:
Consumer Decision Making in today’s New Information World

COGITO CONSULTING’s BOLD Report 2012
Corporate India’s outlook on the Indian Economy this year

Portrayal Of Women In Print Advertising
A Longitudinal Study Of Advertising in Femina Magazine Over the Last 50 Years

India in 2061. Assuming the Mayans were wrong!
Crystal ball gazing and predicting scenario for India over the next 50 years

Youth Mood:
A deep dive into the world of Young Indians to unravel their lives and understand them better

OYE 2011:
A study to gauge the economic impact on the lifestyle of Young Executives after India came out of the global slowdown

It’s All in the BAG:
Opening a Woman’s handbag – A storehouse of secrets and more

AutoMood 2:
A nationwide study on the Indian Automobile market which has shifted gears to move into phase 4.

The Curious Case of the Missing Saree!
Portrayal of Women in Indian Packaged Goods Television Advertising – A Longitudinal Analysis.

Young Guns! – Reactions to the Slowdown
A study to gauge the impact of global slowdown on the lifestyle of Young Executives of India

Liquid Life
An interesting article on the ‘New Liquid Consumer’ for whom Change is the only Constant

Cogito BOLD’09
An industry wide study among the CEO’s/CXO’s to answer a key question during the global slowdown: “What can we expect next year?”

As Retail Evolves, Brands must Re-align
Shopper Marketing insights to make the best of the evolving Modern Retail

Post-Liberalisation Generation comes of Age
7 key trends that defines the generation post liberalization and marketing strategies thereof

Ten for the Next 10
10 emerging trends that will impact marketers in the next 10 years

Which India do you intend to address?
A discovery of Indian market, a collection of unique little markets with their own values